Sarah Shabacon, Owner of IWEARTHEHEADRESS

We first came across IWEARTHEHEADRESS on Instagram (surprise, surprise) this past summer when Bree was having all sorts of short-hair-lady problems after swimming with her boys. She commented on a post wondering if they’d work for her hair too, and was amazed at the almost instant reply from Sarah, the brainchild and designer behind the immensely popular brand. We quickly found Sarah to have a well-founded reputation for being a kind, genuine person and one smart business lady, who has built an incredible company of handmade, beautifully designed headbands through a simple concept and a dedication to quality. With over 27k followers on Instagram, this local company run by a gracious and stunningly beautiful mama of two, is worth knowing about and supporting. Read along and get to know the lovely Sarah. xo

P&H: What were you doing before establishing IWEARTHEHEADRESS?

Sarah: Before IWTHD was a part of my life, I had recently traveled to Africa and upon my return completed a college course to work in a Land Surveying Office. I wasn’t happy with the job and was in the middle of planning a trip back to Africa when my husband and I found out I was expecting! Fast forward two years and two babies later and here I am, filling out a questionnaire with you amazing girls!

P&H: What was your trigger to follow this career path?

Sarah: It was while on maternity leave that I snapped a photo wearing a braided headband I had made out of an old tee. Requests for custom headbands followed and so I created an Instagram account to share the different styles. People were so kind and spread the word about my products and it’s because of them that I am where I am today.

2Sarah Portrait_Whitney Krutzfeldt Photography

P&H: Where do you get your inspiration from?

Sarah: I’m big into home decor and art, so when I see something that I’m personally drawn to. I try to replicate it in a way that can be turned into a wearable piece.

P&H: What role does social media play in your business?

Sarah: I’ve met some beautiful humans because of social media and created relationships with bloggers, entrepreneurs, photographers and stockists that I am seriously in love with.

P&H: Do you involve your children in your work at all?

Sarah: The boys are still a little young to do much more than eat the hang tags and wear the headdresses. I do admire their determination to helping me though.


P&H: How important is it that your kids take on or play a part in the business when they’re older?

Sarah: As long as they’re happy, I’ll be cool if they aren’t helping me run the business. My parents all have solid careers (doctor, psychologist, police officers) so I didn’t get the entrepreneurial genes from any of them and I’m grateful I wasn’t expected to follow in their footsteps because where I am today, is what makes me happiest.

P&H: What has been your biggest challenge running your own business?

Sarah: Funding. Funding. Funding. I’ve financed everything myself to date and it’s a hard thing to do without any income other than what I am able to turn a profit at coming in through sales. Although it’s been difficult, it’s what keeps me working my butt off every single day.

P&H: What is the hardest part in maintaining the work/life balance?

Sarah: All of it. I will never achieve balance but I will accept that the feeling of guilt when I’m focused on solely babies or business is okay. It means that what I’m doing means enough to me to make me feel that way.


P&H: What does success look like to you? How will you know when you have achieved it?

Sarah: I once got so caught up in what I thought I should be doing and how my life should look that I wasn’t spending anytime bettering myself, nor my situation. The definition of success is the accomplishment of an aim or purpose. Everything I do is for the sole purpose of being happy and comfortable and being able to provide the same for my family. I think I’m already as successful as I will ever be and anything else will just be a nice treat.

P&H: What advice would you have wanted to know 5 or 10 years ago?

Sarah: 10 years ago I was 13 and wish I had a concept of how once you’re out of school, there are really no rules to life. It doesn’t need to be what your parents want, what society wants, or even what you THINK you want. Trust your gut and remember that we only live once.​

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